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‘Gangnam Style’ most watched YouTube video ever

Gulan Media November 25, 2012 Arts
‘Gangnam Style’ most watched YouTube video ever
South Korean pop sensation Psy’s “Gangnam Style” on Saturday became YouTube’s most-watched video of all time, registering more than 805 million views to overtake “Baby” by Canadian heartthrob Justin Bieber.

The 34-year-old rapper has rocketed to fame since “Gangnam Style” -- in which he performs his now famous horse-riding dance -- became a worldwide hit following its release in July.

As of Saturday evening, the music video had racked up well over 805 million views against more than 803 million for Bieber’s “Baby”.

YouTube said the video has “been a massive hit at a global level unlike anything we’ve ever seen before.”

“Each day, “Gangnam Style” is still being watched between 7 and 10 million times,” Kevin Allocca, YouTube trends manager, wrote in a blog post Saturday, compared to 350 thousand to 500 thousand for “Baby.”

And where “Baby” took more than two years to register its 800 million-plus views, “Gangnam Style” reached that milestone in just over four months.

Psy’s song, which refers to an upmarket neighborhood in Seoul, has topped charts from Britain to Australia and has been name-checked by global notables including US President Barack Obama and U.N. chief Ban Ki-moon.

Like many viral hits, the “Gangnam Style” dance has been replicated by celebrities and common folk, as well as parodied by different cultures.

A group of young Egyptians uploaded their version called “Hobba Egyptian Style”, changing lyrics to accommodate Egyptian society while adding drum beats to the dance sequence.

Meanwhile, in Saudi Arabia, a group of young men dressed in cotton t-shirts and pants, danced in courtyards and street sides, while wearing shades and headdresses.

And the public has joined in, with tens of thousands turning out for giant flash-mob performances of Psy’s horse-riding dance in cities like Paris and Rome. Last month, the UAE’s Dubai Mall hosted a mini flash-mob when the shopping center held 24-hour Eid al-Adha shopping weekends.
The quirky star, whose real name is Park Jae-Sang, has won adulation in his homeland for the global hit and was this month awarded one of South Korea’s highest cultural honors, the Okgwan Order of Cultural Merit.

South Korea sees popular culture as a potent export force, providing international exposure for a country that still feels overlooked in comparison to neighbors China and Japan.

The government has spent substantial time and money supporting the so-called Hallyu (Korean Wave) of TV shows and pop music that has swept across Asia in the past decade.

The song has also shown impressive staying power: it is still going strong four months after it went viral on YouTube, despite calls from some commentators for the craze to finally end.

Psy meanwhile, has gone from strength to strength, gaining the ultimate showbiz accolade earlier this month by performing a mash-up of Gangnam Style with pop icon Madonna during her concert at New York’s Madison Square Garden.

The rapper recently unveiled plans for his next song in an interview with CNN, saying the lyrics would be a mix of English and Korean.










AFP
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