Attention all men, women and lingerie aficionados, the Victoria’s Secret Dh37 million bra (around $10m) is coming to Dubai.

The international lingerie brand has announced the arrival of the opulent one-of-a-kind garment on Dec. 16 at its Dubai Mall branch.

The multimillion dollar Royal Fantasy bra will be displayed at the store between 10am and 10pm local time.

The extravagant lingerie piece was designed by the Swiss-based jeweler Mouawad exclusively for the Victoria’s Secret brand.

South African model Candice Swanepoel was the first to showcase the bra last month in New York at the Victoria’s Secret fashion show.

Over 4,200 precious gems from around the globe cover the garment, including rubies, diamonds and yellow sapphires, all hand set in 18 carat gold. The piece comes with complementary pink briefs and a gold belt.

At the center of the unique bra lies a 52 carat pear-shaped ruby.

Victoria’s Secret is not selling the one of a kind piece, but offers its customers the possibility to custom-make each bra they purchase.

AL Arabiya