How bad is the firestorm over iOS 6's reportedly terrible new Maps app? So bad that Apple CEO Tim Cook felt compelled to publicly apologize yesterday.

"At Apple, we strive to make world-class products," he wrote on the company's site. "With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better."

Cook made no specific promises of any kind of fix; he suggested customers download alternative mapping apps like Bing or Mapquest from the App store, or even use Google Maps via the Safari browser. Meanwhile, a new iOS 6 controversy may be brewing. Mashable reports that many users are complaining of WiFi problems, with the thread about them on Apple's support forums now 94 pages long.